How much is a bright green, vibrant, lush lawn worth? The answer might surprise you –because it doesn’t actually come down to dollar signs.
A healthy lawn is part of your overall brand. It signifies that your company cares about its image, takes pride in its appearance and pays attention to detail. In other words, you can’t put a value on your lawn.
What you can do is view it as an investment — and then act accordingly.
Investing in Commercial Sprinklers
The goal of any investment is to maximize the return. This means spending as little as possible to get the best possible results. However, buying commercial sprinklers is a lot like choosing stocks: You get what you pay for.
Sure, you can spend your money on a down-and-dirty, just-get-the-job done commercial irrigation system. But guess what? Chances are very good you’ll be pouring more and more money into the system for years to come.
Leaks are likely. Heads will probably pop off. And there’s a good chance that components will break. And every time something goes wrong, you’re going to be forced to call your contractor, schedule an appointment and pay another service fee.
And, while you’re waiting for the appointment, your lawn will whither in the hot southern NJ sun. It will become brown, and weeds will sprout. Then, once your system is up and running again, you’ll be starting all over, slowly nursing your lawn back to health — drop by drop.
Paying for Quality
Rather than saving a few dollars now and spending a whole lot more, a whole lot more often, down the road, why not pay a little extra right now to ensure you get a high-quality product?
Spending a little extra time and money on the front end ensures that you’ll be able to focus your attention down the road on running your business.
You’ll get a technician who will come out to your business and does a thorough analysis of your site. Your technician will look at the specific challenges, design a system specifically for your site, hand-pick components that will work best for you and then bring out a highly trained team to work the installation.
You’ll be working with people who work with commercial sprinklers all day every day. They’ll be people who know and understand the soil and weather in Camden County and Burlington County just as well as you. And they’ll be there for the long-haul — ready to meet your needs today and down the road and ensure that you have a high-quality, highly functioning system for the systems entire life.
Defining Quality
The question, of course, is how to define quality.
When you go out to eat and enjoy a nice dinner, you can easily identify the things that signify a high-quality dining experience: exceptional service, top cuts of meat, attention to detail.
Surprisingly, the same can be said for commercial sprinklers (save for the “top cuts of meat”).
High-quality commercial sprinkler systems involve exceptional service. Pay a little more and you’ll be working with someone who knows the business the way a well-seasoned waiter in a world-class steakhouse understands a New York strip versus a filet mignon. Your technician will be able to quickly assess the situation and identify the right components for your customized commercial irrigation system.
And make no mistake about it: There are a lot of different parts that go into commercial sprinklers.
There are the pipes and tubing, the heads and nozzles, the timers and remote controls. And that’s just the beginning. You will want the right parts, right? You don’t take your car or truck to the mechanic and tell them to figure it out and make it work.
You expect things to be done right–using the right parts. Sometimes, that means paying just a little bit more.
When you pay a little bit more, you know you are getting a system that’s built to last. The heads rotate just a little bit more smoothly. The pipes and tubing feel just a little bit more sturdy in your hand and lasts just a little bit longer. The timer and remote controls are just a little bit easier to use and offer just a few more features.
All of it adds up to make your life–and your business–operate just a little bit better.
So what’s the answer to the question that started this post–how much is a great lawn worth? The answer is this: Just a little bit more.
Photo is courtesy of Hunter Industries.